The Evolution of U.S. Retail Print in an Increasingly Digital World
Research by: J. Zarwan Partners
Where are the flyers, in-store products, catalogs, direct mail, and POP displays going with the rise of e-commerce and mobile/digital usage? What are the needs of retailers and of e-retailers? How can a printer best serve them? The scope is U.S. for in store and on-line retail. The study looks at current retail marketing tools and how they are being used in-store and on-line retail. It also identifies how retail print has evolved and best practices for integrating print as part of the marketing mix. The study also examines how printers have evolved with the evolution of retail print.