The Evolution of Print in the Cross-Generational World of Information Media
Research by: Borrell Associates, Inc.
Delivery and consumption of information media has seen significant change. Media began with print before expanding into radio, television, and now web and mobile communication. These five forms of information media are in a constant state of disruption as they endeavor to meet the needs of the majority of information consumers (Millennials, Gen X-ers, and Baby Boomers). Recent change has been driven mostly by Millennials and understanding their impact on media in relation to older generations is critical. This study dives into the current and future state of the U.S. information media landscape and consumers generational habits and patterns.