The Future of Print in the U.S. - Landscape, Implications, and Opportunities
As outside forces drive huge change for the U.S. commercial print industry, understanding the future landscape through the lens of these major outside influences can shed a light on opportunities. Noting U.S. consumer preferences, the direction of the U.S. economy, and print related industries (technology, advertising, publishing and packaging) is critical. This study identifies critical trends including the evolution of the consumer experience, the rise of data, the importance of mass personalization and product differentiation, and the role of social media in content generation and consumption. Successful printers will emerge in formulating new business models based upon key concepts identified in the study, that leverage these outside trends to innovate, differentiate, specialize and provide new services.