Print Applications: Revenues, Processes, and Run Lengths in Commercial Printing
This study of the North American market provides statistics for 2010, 2012, and forecasts to 2017. The study includes commercial, quick and retail printers and focus on marketing and advertising applications include: catalogs, brochures/pamphlets, inserts, direct mail, coupons and other. The study helps manufacturers and dealers understand opportunities and trends by application and print process. Additionally, the study explores the revenue breakdown since the value of pages is different between the various processes.