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Included with access to PrintStats are reports on 38 unique industries, listed below.  PrintStats uses the North American Industry Classification System (NAICS) to define and segment each industry.  NAICS is the standard used by federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. 

Click on an individual industry to see how that NAICS category is defined.  Or click Expand All to see the descriptions for all industries.  

 

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1. Printing and Related Support Activities

NAICS 323

 

Industries in the Printing and Related Support Activities subsector print products, such as newspapers, books, labels, business cards, stationery, business forms, and other materials, and perform support activities, such as data imaging, platemaking services, and bookbinding. The support activities included here are an integral part of the printing industry, and a product (a printing plate, a bound book, or a computer disk or file) that is an integral part of the printing industry is almost always provided by these operations.


Processes used in printing include a variety of methods used to transfer an image from a plate, screen, film, or computer file to some medium, such as paper, plastics, metal, textile articles, or wood. The printing processes employed include, but are not limited to, lithographic, gravure, screen, flexographic, digital, and letterpress. In contrast to many other classification systems that locate publishing of printed materials in manufacturing, NAICS classifies the publishing of printed products in Subsector 511, Publishing Industries (except Internet). Though printing and publishing are often carried out by the same enterprise (a newspaper, for example), it is less and less the case that these distinct activities are carried out in the same establishment. When publishing and printing are done in the same establishment, the establishment is classified in Sector 51, Information, in the appropriate NAICS industry even if the receipts for printing exceed those for publishing.


This subsector includes printing on clothing because the production process for that activity is printing, not clothing manufacturing. For instance, the printing of T-shirts is included in this subsector. In contrast, printing on fabric (or grey goods) is not included. This activity is part of the process of finishing the fabric and is included in the Textile Mills subsector in Industry 31331, Textile and Fabric Finishing Mills. 


 

2. General Commercial Printing

NAICS 32311 

 

This industry comprises establishments primarily engaged in printing on apparel and textile products, paper, metal, glass, plastics, and other materials, except fabric (grey goods). The printing processes employed include, but are not limited to, lithographic, gravure, screen, flexographic, digital, and letterpress. Establishments in this industry do not manufacture the stock that they print, but may perform postprinting activities, such as folding, cutting, or laminating the materials they print, and mailing.

 

3. General Excluding Screen and Books

NAICS 323111

 

This U.S. industry comprises establishments primarily engaged in commercial printing (except screen printing, books printing) without publishing (except grey goods printing). The printing processes used in this industry include, but are not limited to, lithographic, gravure, flexographic, letterpress, engraving, and various digital printing technologies. This industry includes establishments engaged in commercial printing on purchased stock materials, such as stationery, invitations, labels, and similar items, on a job-order basis. Establishments primarily engaged in traditional printing activities combined with document photocopying services (i.e., quick printers) or primarily engaged in printing graphical materials using digital printing equipment are included in this industry. 

 

4. Commercial Screen Printing

NAICS 323113

 

This U.S. industry comprises establishments primarily engaged in screen printing without publishing (except books, grey goods, and manifold business forms). This industry includes establishments engaged in screen printing on purchased stock materials, such as stationery, invitations, labels, and similar items, on a job-order basis. Establishments primarily engaged in printing on apparel and textile products, such as T-shirts, caps, jackets, towels, and napkins, are included in this industry.

 

5. Book Printing

NAICS 323117

 

This U.S. industry comprises establishments primarily engaged in printing or printing and binding books and pamphlets without publishing.

 

6. Support Activity for Printing (Prepress, Postpress, Other Finishing Services)

NAICS 32312

 

This industry comprises establishments primarily engaged in performing prepress and postpress services in support of printing activities. Prepress services may include such things as platemaking, typesetting, trade binding, and sample mounting. Postpress services include such things as book or paper bronzing, die cutting, edging, embossing, folding, gilding, gluing, and indexing.

 

7. Photocopying Services (Except Combined With Printing Services)

NAICS 561439

 

This U.S. industry comprises (1) establishments generally known as copy centers or shops primarily engaged in providing photocopying, duplicating, blueprinting, and other document copying services, without also providing printing services (e.g., offset printing, quick printing, digital printing, prepress services) and (2) establishments (except private mail centers) engaged in providing a range of office support services (except printing services), such as document copying services, facsimile services, word processing services, on-site PC rental services, and office product sales.

 

8. General Excluding Screen and Books + Photocopying Services

NAICS 323111 + NAICS 561439

 

This category is a custom rollup of General Commercial Printing (Excluding Screen and Books) and Photocopying Services.  Individual reports (#3 & #7, respectively) are also available for both segments.

 

9. General Commercial Printing + Photocopying Services

NAICS 323 + NAICS 561439

 

This category is a custom rollup of Printing and Related Support Activities + Photocopying Services .  Individual reports for both segments (#1 and #7, respectively) are also available for both segments.

 

10. Printing and Writing Paper Merchant Wholesalers

NAICS 424110

 

This industry comprises establishments primarily engaged in the merchant wholesale distribution of bulk printing and/or writing paper generally on rolls for further processing.

 

11. Printing Ink Manufacturing

NAICS 32591

 

This industry comprises establishments primarily engaged in manufacturing printing and inkjet inks and inkjet cartridges.

 

12. Publishing Markets [Rollup]

NAICS 5111

 

This industry group comprises establishments primarily engaged in publishing newspapers, magazines, other periodicals, books, directories and mailing lists, and other works, such as calendars, greeting cards, and maps. These works are characterized by the intellectual creativity required in their development and are usually protected by copyright. Publishers distribute or arrange for the distribution of these works. Publishing establishments may create the works in-house, or contract for, purchase, or compile works that were originally created by others. These works may be published in one or more formats, such as print and/or electronic form, including proprietary electronic networks. Establishments in this industry may print, reproduce, or offer direct access to the works themselves or may arrange with others to carry out such functions. Establishments that both print and publish may fill excess capacity with commercial or job printing. However, the publishing activity is still considered to be the primary activity of these establishments.

 

13. Newspapers

NAICS 51111

 

This industry comprises establishments known as newspaper publishers. Establishments in this industry carry out operations necessary for producing and distributing newspapers, including gathering news; writing news columns, feature stories, and editorials; and selling and preparing advertisements. These establishments may publish newspapers in print or electronic form.

 

14. Periodicals

NAICS 51112

 

This industry comprises establishments known either as magazine publishers or periodical publishers. These establishments carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing, and editing articles, and selling and preparing advertisements. These establishments may publish magazines and other periodicals in print or electronic form.

 

15. Books

NAICS 51113

 

This industry comprises establishments known as book publishers. Establishments in this industry carry out design, editing, and marketing activities necessary for producing and distributing books. These establishments may publish books in print, electronic, or audio form. 

 

16. Directory and Mailing List Publishers

NAICS 51114

 

This industry comprises establishments primarily engaged in publishing directories, mailing lists, and collections or compilations of fact. The products are typically protected in their selection, arrangement and/or presentation. Examples are lists of mailing addresses, telephone directories, directories of businesses, collections or compilations of proprietary drugs or legal case results, compilations of public records, etc. These establishments may publish directories and mailing lists in print or electronic form. 

 

17. Miscellaneous Publishers

NAICS 51119

 

This industry comprises establishments known as publishers (except newspaper, magazine, book, directory, mailing list, and music publishers). These establishments may publish works in print or electronic form. (This category includes publishers of art prints, greeting cards, calendars, and others). 

 

18. Advertising and Creative Markets [Rollup]

NAICS 54181 + 54182 + 54186 + 54143 + 541922

 

This report is a custom combination of content creation segments of General Ad Agencies (NAICS 54181), Public Relations Agencies (NAICS 54182), and Direct Mail Advertising Firms (NAICS 54186), Graphic Desginers (NAICS 54143), and Commercial Photographers (NAICS 541922).  Individual reports on each segment are also available (Reports #20 - #24). 

 

19. Advertising Agencies [Rollup]

NAICS 54181 + 54182 + 54186

 

This category is a custom combination of specific NAICS related to advertising agencies, which are General Ad Agencies (NAICS 54181), Public Relations Agencies (NAICS 54182), and Direct Mail Advertising Firms (NAICS 54186).  They are the "creative" markets, excluding graphic design and commercial photography.  Individual reports for each segment are also available (Reports 20 - 22).  Additionally, the U.S. Census Bureau includes certain ad agency business segments that do not play prominent roles in content creation, such as media buying services.

 

20. Advertising Agencies

NAICS 54181

 

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

 

21. Direct Mail Advertising

NAICS 54186

 

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

 

22. Public Relations [Subset of Advertising]

NAICS 54182

 

This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

 

23. Graphic Design

NAICS 54143

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.

 

24. Commercial Photography

NAICS 541922

 

This U.S. industry comprises establishments primarily engaged in providing commercial photography services, generally for advertising agencies, publishers, and other business and industrial users.

 

25. Mail-Order Houses [Catalogers]

NAICS 454113 (listed in NAICS Guide as 454110)

 

This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order house.

 

26. Internet Publishing, Broadcasting, and Web Search Portals

NAICS 51913

 

This industry comprises establishments primarily engaged in (1) publishing and/or broadcasting content on the Internet exclusively or (2) operating Web sites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format (and known as Web search portals). The publishing and broadcasting establishments in this industry do not provide traditional (non-Internet) versions of the content that they publish or broadcast. They provide textual, audio, and/or video content of general or specific interest on the Internet exclusively. Establishments known as Web search portals often provide additional Internet services, such as email, connections to other Web sites, auctions, news, and other limited content, and serve as a home base for Internet users.

 

27. Converted Paper Product Manufacturing

NAICS 3222

 

This industry group comprises establishments primarily engaged in converting paper or paperboard without manufacturing paper or paperboard.

 

28. Paperboard Container Manufacturing

NAICS 32221

 

This industry comprises establishments primarily engaged in converting paperboard into containers without manufacturing paperboard. These establishments use corrugating, cutting, and shaping machinery to form paperboard into containers. Products made by these establishments include boxes, corrugated sheets, pads, pallets, paper dishes, and fiber drums and reels. 

 

29. Corrugated and Solid Fiber Box Manufacturing

NAICS 322211

 

This U.S. industry comprises establishments primarily engaged in laminating purchased paper or paperboard into corrugated or solid fiber boxes and related products, such as pads, partitions, pallets, and corrugated paper without manufacturing paperboard. These boxes are generally used for shipping.

 

30. Folding Paperboard Box Manufacturing

NAICS 322212

 

This U.S. industry comprises establishments primarily engaged in converting paperboard (except corrugated) into folding paperboard boxes without manufacturing paper and paperboard.

 

31. Other Paperboard Container Manufacturing

NAICS 322219

 

 This U.S. industry comprises establishments primarily engaged in converting paperboard into paperboard containers (except corrugated, solid fiber, and folding paperboard boxes) without manufacturing paperboard.

 

32. Paper Bag and Coated and Treated Paper Manufacturing

NAICS 322222

 

This industry comprises establishments primarily engaged in one or more of the following: (1) cutting and coating paper and paperboard; (2) cutting and laminating paper, paperboard, and other flexible materials (except plastics film to plastics film); (3) manufacturing bags, multiwall bags, sacks of paper, metal foil, coated paper, laminates, or coated combinations of paper and foil with plastics film; (4) manufacturing laminated aluminum and other converted metal foils from purchased foils; and (5) surface coating paper or paperboard.

 

33. Stationery Product Manufacturing

NAICS 32223

 

This industry comprises establishments primarily engaged in converting paper or paperboard into products used for writing, filing, art work, and similar applications.

 

34. Other Converted Paper Product Manufacturing

NAICS 32229

 

This industry comprises establishments primarily engaged in (1) converting paper and paperboard into products (except containers, bags, coated and treated paper and paperboard, and stationery products) or (2) converting pulp into pulp products, such as disposable diapers, or molded pulp egg cartons, food trays, and dishes. Processes used include laminating or lining purchased paper or paperboard.

 

35. Sanitary Paper Product Manufacturing

NAICS 322291

 

This U.S. industry comprises establishments primarily engaged in converting purchased sanitary paper stock or wadding into sanitary paper products, such as facial tissues, handkerchiefs, table napkins, toilet paper, towels, disposable diapers, sanitary napkins, and tampons.

 

36. All Other Converted Paper Product Manufacturing

NAICS 322299

 

This U.S. industry comprises establishments primarily engaged in converting paper or paperboard into products (except containers, bags, coated and treated paper, stationery products, and sanitary paper products) or converting pulp into pulp products, such as egg cartons, food trays, and other food containers from molded pulp.

 

37. Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing

NAICS 32611

 

This industry comprises establishments primarily engaged in (1) converting plastics resins into unsupported plastics film and sheet and/or (2) forming, coating, or laminating plastics film and sheet into plastics bags.

 

38. Converted Paper Product Manufacturing + Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing

NAICS 3222 + 32611

 

This category is a custom rollup of Converted Paper Product Manufacturing (NAICS 3222) and Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (NAICS 561439).  Individual reports (#27 & #37, respectively) are also available for both segments.