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Beginning with Q1-2018 data, companies that participate in our market data program have access to new ways of visualizing our printing technology and supplies market data. Quarterly, reports are created for each available segment of our Market Data Program (Printing Equipment, Digital Printing Technology, and Graphic Arts Supplies). Commentary is included within each report, providing context for the results and highlighting interesting/important data trends. Participants will also continue to receive their current reports which include all data points used to create these charts.

The updated reports are only available on our website and are exclusive to member companies who participate in our market data program by providing shipment data in one of the relevant tracking categories. Individuals from companies who particpate in our Market Data Program can access these reports here. Log-in is required. Please contact research@aptech.org if you need assistance with your log-in.

The sample report below provides a demonstration of the design and functionality of each report.


Sample Report

The charts and commentary below use randomized data points and are not reflective of actual volumes or directional movements.


Each report page has been created with a similar layout. The first set of charts provide a broad overview of Total Market volume and then a closer look at the current, top-level volume for one of the key segments within the total market. Subsequent charts will vary across each report, depending on the specific trends being highlighted, but will fall under the top-level segment noted in the initial chart.

For example, in the charts below, we're focusing on simulated 'Segment 3'. In the first chart, Segment 3 is highlighted from the rest of the total market to clearly identify which segement is the focus of the report. The next chart trends the most recent quarterly sales for Segment 3.


Total Market
Segment 3

Each chart is responsive, allowing you to hover over specific points in the chart to see additional information. The chart below contains quarterly shipment totals, aggregated by year, for a simulated "Segment 3". With no changes, you can quickly see how well Segment 3 performed in a given quarter across multiple years. We can also see that shipments of items in Segment 3 during Q2 of 2015 significantly outperformed shipments of the same quarter in 2016 and 2017. Hovering over one of the bars enables a call out box to appear with the actual volume total of each period.

Most charts also allow you to hide some or all of the charted elements, automatically redrawing with the hidden data excluded. In the chart below, if you did not want to include 2015 in the comparison, you could click on the "2015" box, which will strikethrough that data period. The chart then automatically redraws with just the 2016 and 2017 totals.


Segment 3

 

This concept can also be applied when viewing charts similar to the three charts below. These charts provide month to month trending across several years, with the current year rendered in a bright color allowing it stand out from previous years. You can quickly see if current year trends are performing similarly to previous year trends. Should you want to only view the current year against specific years, you can click on the unwanted years and the chart will redraw itself to show only the data desired for analysis.

As an example, the charts below look at the sub-categories that are part of the overarching generic "Segment 3". In the example below, you can easily determine that the randomly generated data for Sub-Category 1A dipped lower in April of 2017 than any previous April displayed. Were this real data from a real sub-category, the lower than normal volume for April and May allows you to quickly see that strong Q3 and Q4 totals would be needed for sales in 2017 to match previous years. To further your analysis of the current volumes, you can hide years 2013, 2014, and 2015 by clicking on the box next to each year. When doing so, you can see that a stronger performance by the sub-category, in both early and late 2017, made up for weakness in April and May which pushed 2017 shipments higher than 2016 shipments.

 

Sub-Category 1A
Sub-Category 2B
Sub-Category 3D