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Contact: Debbie Vieder
703/264-7200
E-mail: dvieder@aptech.org
Twitter: @APT_tech

FOR IMMEDIATE RELEASE
June 20, 2018

Unique Individualized Service to Enhance Participating Companies’ Visibility, Product Penetration, and Sales Success in Key Global Print Markets

 

Reston, VA—For printing industry businesses seeking to enter, or augment their presence in international print markets, the Association for Print Technologies (APTech) announces the launch of its unique, new Global Concierge Program (GCP).

The Global Concierge Program, open to all printing industry businesses, serves as an extension of the Association’s established portfolio of services that enable Member companies to effectively utilize printing industry dealers and distributors around the world. The highly personalized service will significantly enhance participating companies’ visibility, product penetration, and sales success in key global print markets where APTech already has full time staff or representation: Brazil, China, India and Indonesia.

Beyond introductions, the Global Concierge Program goes further by establishing a clear framework for performance improvement and, also serves as the direct link to improve communication between a company and its in-country dealer and distributor network

"With 95% of the world’s consumers outside of the U.S., if exporting is not on your to-do list, it should be,” says Greg Salzman, President, Aleyant Systems, and chairman, APTech Global Advisory Group. “The Global Concierge Program can facilitate timely, enhanced communication between you and your international dealer/agent to ensure they are taking every step possible to promote your company's products.”

An essential element of the new Global Concierge Program provides for in-country “feet on the ground” support. Using a defined reporting system, the APTech global staff member will effectively have weekly contact with a participating company’s dealer/distributor and report back to the company with the status on the productivity of the agent/distributor and be positioned to increase in-country marketing efficiency. Perhaps the dealer/distributor needs to spend more time marketing a company’s products at a show, or maybe the dealer/distributor needs to be aggressive in other aspects of the selling process. This service is a “must” for companies that:

  • don’t have their own in-country representation office,
  • can’t frequently visit with their global agents and distributors,
  • can’t effectively communicate due to language and cultural barriers, or
  • just have a hard time communicating across different time zones.

Demonstrating APTech’s commitment to advancing sustained industry growth, which includes helping to support global business development, export and expansion opportunities, the Association plans to expand the Global Concierge Program into other markets.

For more information about APTech’s new Global Concierge Program, review the program overview and registration form (https://tinyurl.com/yaf3e8cl), or contact Pernilla Jonsson, Senior Director, Global Programs at 703/264-7200, pjonsson@aptech.org, or visit www.PrintTechnologies.org.

About the Association for Print Technologies (APTech℠)
The Association for Print Technologies (formerly known as NPES) is a purpose-driven organization dedicated to supporting the entire commercial printing value chain. We believe in helping our members maximize alignment with their value chain partners to be more effective and competitive. Printing has been vital to communication for decades; today, the digital culture has heightened our industry’s complexity and reframed its relevance. APTech’s signature event—PRINT®—answers the call by bringing the boldest and brightest innovators, influencers, and newest technology together to create connections that showcase and advance our industry. For complete information about the Association, its programs, and its member companies, visit: www.PrintTechnologies.org or phone: 703/264-7200.

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