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July 24, 2019, 2:00 pm

Guidelines for Standards Schema Writers

Steve Smiley
Owner, SmileyColor & Associates

Brand owners often lament that they just can't get consistent color across all their product packaging. Is it really possible for the color of a folding carton to match the color of a container bag? When one is printing in Asia and the other in the U.S.? You bet it is - and it's simpler than you think. The Color Exchange Format (CxF) is a worldwide standard that enables seamless communication of critical color data in an open, non-proprietary way. In this session, you'll hear about large consumer brands that are getting excellent results using CxF, and learn how you too can put CxF to get the results you want in your package supply chain.