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2019 PRINT Innovation Exchange

June 20 - June 21, 2019

Millennium Hotel

Minneapolis, Minnesota

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Or, make phone reservations by calling the Millennium Hotel's toll-free number 888-763-3909 or its direct line 612-332-6000. Ask for the APTech–PRINT Innovation Exchange Conference 2019 room block to receive the discounted rate of $165 per night.

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Change your game

Register now and join us for the PRINT Innovation Exchange—APTech’s two-day leadership event that will change your game.

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Conference

Challenge Yourself. Change Your Game.

Tom Edwards, Chief Digital & Innovation Officer at Epsilon, is to headline this year's PRINT Innovation Exchange. A Tedx speaker with a reputation as a marketing trailblazer and specializing in the integration of emerging technology, digital transformation and innovation, Tom is just one of the dynamic expert thought leaders participating in this high-impact event. See who and what is on the program below.

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PROGRAM At-a-Glance

 

THURSDAY, JUNE 20, 2019

10:00 - 11:00 am

Innovation to Reality and the Evolution of Experience

Tom Edwards, Chief Digital /Innovation Officer, Epsilon

This session will explore the exponential acceleration of experience through: technologies that empower consumers, intelligent systems that enhance, and contextual and ambient environments that will redefine our reality.  Tom's talk covers multiple topical areas from content, data, mobile, AR/VR, artificial intelligence, the evolution of social media and the future of voice, vision, and touch and the time when we will not only be advertising to people but also to systems.

11:00 am- 12:30 pm

A New Reality for Print

Mark Potter
CEO, Conduit, Inc.

Jon Budington
CEO, More Vang

Gavin Jordan-Smith
Vice President Commercial Print Business, Ricoh USA, Inc.

Who are we as an industry? What is it so difficult for us to change? What does it take to thrive in today's digital-centric world? APTech's Ken Garner leads a panel of  entrepreneurial leaders in a no-holds-barred discussion about the future for print and why this might just be the best time to be a "printer"!

12:30 - 1:30 pm

Lunch

1:30 - 2:30 pm

Direct Marketing: The (Really) Good, the (Not So) Bad and the Potentially Very) Ugly

Debora Haskel, VP Marketing & Corporate Communications, IWCO Direct

Direct marketing isn’t dead, it’s thriving. E-commerce isn’t killing print, it’s fueling an increase in paper-based direct marketing. On the other hand, privacy legislation and taxing advertising could bring an end to this optimism. Don’t despair – this session promises to end on a high note.

2:30 - 3:30 pm

Special Effects Printing and Its Growing Importance in MarComm

Daniel Dejan, Print and Creative Manager, Sappi North America, etc

Neuroscientific research reports that within our ever increasing mobile and social media-integrated world, the importance of stimulating all of the five senses is on the upswing. Multi-sensory stimulation increases the perceived value, mnemonic impact and perceived significance of a brand to humans as well as lifts response rates and increased sales. As a species we love to have all our senses stimulated and engaged by the world around us—and marketing and merchandising is part of that world. Special finishes and folds, as well as foil stamping, embossing/debossing, specialty coatings, specialty inks—whether delivered by offset, UV, or digitally printed—can engage audiences in ways neither a tablet nor smartphone can. In this presentation we’ll take a deep dive into Special Effects Coatings, Varnishes and UV and all of the extraordinary specialty processes—from basic varnishes (gloss, satin, dull, matte)—to the groundbreaking special effects printing used in some of Sappi’s most memorable and award-winning printed pieces since 2009.

3:30 - 3:45pm

Break

3:45 - 4:45pm

Joe Truncale, CEO, PRSA

Creating and Sustaining a Winning Organizational Culture: A Guide for Leaders

Joe Truncale, CEO, PRSA

It’s been said that “culture eats strategy for breakfast”.  Clearly successful organizational leaders recognize the need for both.  Of the two, however, understanding, measuring, building and sustaining a high performing culture remains an elusive concept.  Who is involved?  What should be measured, how and how often?  And, most importantly, how does an organizational leader get a deeper understanding of the underlying issues that contribute to and ultimately help form corporate culture?  
In this workshop, highly interactive session, we will examine culture from a variety of perspectives.  What it is, how it is measured (yes it can be measured!) and most importantly, how culture is shaped, formed, communicated and improved.  Organizational and individual behavioral styles will be explored; (passive defensive, aggressive defensive and constructive styles) in a way that will help senior organizational leaders understand clearly where their culture stands now, where they would like it to be and what it takes to get there.

6:00 - 7:00pm

Reception

FRIDAY, JUNE 21, 2019

8:00 - 9:00am

Vertical Vertigo: A Look at Today's High Growth Markets and How to Approach Them

Karen Kimerer, Director, Keypoint Intelligence

Specializing in a vertical market strategy is a known and well-recognized business growth initiative, yet deciding which vertical industries are worth your time and investment can be tedious and cause your head to spin. Get the most recent data on high-growth vertical markets, learn how to pinpoint industries best suited for your business and design a plan for growth with a repeatable systematic approach.

9:00 - 9:50am

How to Make Money with Augmented Reality

Alan Smithson, CEO, MetaVRse

By the end of 2019, there will be over 2 Billion smartphones enabled with augmented reality capabilities.  Everything from business cards to billboards and flyers to magazines will start to come to life with these new technologies creating a powerful and profitable opportunity for print, media, publishing and education companies.  By harnessing this new technology early, you will not only be ready for the new standard, but you will be able to offer your customers a new medium that crosses the print-digital divide.  In addition to creating incredible experiences for consumers, you will also now have access to unprecedented data about who, where and when your customers interact with print.  Right now is your time to capture part of the $1 Trillion in value that VR/AR will create by 2025.

10:00 - 10:50am

The Hyper Spectral Future of Brands

Don Carli, President and Co-founder, Nima Hunter Inc.

Learn how forward thinking print service providers can engage with innovative vendors to explore new automated color workflows based on iccMAX.

Learn about how the new iccMAX standard addresses new and better ways to predict and control the color and appearance of packaging, labels, covers, signage, digital textile printing, art reproduction and other print applications, even for processes using expanded gamut color, fluorescent, pearlescent, metallic inks, and textural or gloss embellishment.

11:00 - 11:50am

Moving On – Next-Gen Printing Needs – Next-Gen Sales Reps

Duane Cashin, President and CEO, Cashin Sales, LLC

Whether you’re looking to grow your sales revenues organically, sell your company or grow through acquisition, you need be clear on today’s sales realities!  In this presentation Duane Cashin is going to provide you with insights and suggestions on how to deal with some of the most challenging sales growth obstacles found in the printing industry today.

12:00 - 12:00pm

Adjourn forum

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Highlights from the 2018 PRINT Innovation Exchange

      View 2018 Presentations

  

“Fantastic content and networking, and well worth the time investment. PRINT Innovation Exchange is like TED Talks for our industry.”

—Steve Metcalf, President
AMS SPECTRAL UV