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Congratulations on making the decision to invest in yourself and in your business’ future! A little bit of planning as a first-time attendee can go a long way in maximizing your investment.



Know before you go

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Pre-register for your exhibit hall-only pass to avoid lines upon arrival.

  • Even better, take advantage of our ‘first-timer's freebie’ and access the exhibit hall at no cost! 
  • Set some goals. Know what you want to accomplish while in Chicago.
  • Specific vendors you want to meet with? Request an appointment with them in advance so you have them on your agenda.
  • Interested in specific Learning Experience sessions? Make sure to map out the classes you want to attend and put those on your calendar with a reminder so you don’t miss out!
  • Book your hotel. APTech works hard to negotiate excellent room rates at numerous hotels throughout the city of Chicago. Staying at one of the event hotels will provide you access to free bus transportation to/from McCormick Place during exhibit days.
  • Event attire is totally up to you. We suggest comfortable, business casual clothing with layers. The temperature throughout the convention center can vary. Most importantly wear comfortable walking shoes. You’ll likely walk many miles during a typical day.
  • Make sure you have a little extra room in your suitcase to bring home samples and freebies you collect while walking the show floor.
  • Don’t forget to set up plans back at home on how to keep the business going while you’re out of town.


 At the event

Be visible—make your badge visible too!

  • Take advantage of the opportunities to network. There are plenty.
  • Hand out your business cards to those companies and contacts that you would like to establish a relationship with.
  • Attend Learning Experience sessions. We know that most people travel to trade shows to learn and this is a great opportunity for exposure to some of the most well-regarded content providers in the industry and externally.


After the show

After the show

Evaluate the return on your investment. Don’t forget about non-monetary investments you made.

  • Did you make relevant connections for your business?
  • Did you attend any learning sessions – what did you take away from them?
  • Did you attend the keynote? What did you learn from them?
  • If you had not attended PRINT what would your investment in terms of time and dollars be to accomplish the same goals?