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PRIMIR Insights Conference

July 18 - July 20, 2018

San Francisco, CA

PRIMIR is expanding upon its legacy as the ultimate resource for graphic communications industry research, best practices, and comprehensive market data.

At the PRIMIR Insights Conference, you will learn how to leverage the rapidly changing industry landscape to maximum advantage with globally renowned keynoters and late-breaking, proprietary market research that explores essential intel on collaborative emerging technologies, growth markets, and actionable solutions to business challenges.  Benefit from lively interactive dialogue with leading global consultants, industry disruptors, and among progressive industry peers challenging the status quoto energize your business with actionable strategies to immediately boost your company’s competitive advantage and bottom-line in the months and years ahead!



APTech/PRIMIR Member
   First Registrant: $425
   Additional Registrants (Same company): $375

Prospective Member/Non-member: $495

Spouse/Guest: $75 (Thursday Evening Reception & Dinner ONLY)

Registration Form

Register Now

Location & Hotel Accommodations

Parc 55 San Francisco - a Hilton Hotel
55 Cyril Magnin Street
San Francisco, California 94102
United States

(415) 392-8000

Reservation Code: NPE

Reservation Cutoff Date: June 25, 2018 

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Dates & Hours

Wednesday, July 18, 2018 | 2:30 PM (Pacific Time)

Friday, July 20, 2018 | 12:00 PM (Pacific Time)

View Details

Schedule at a Glance


2:30 PM - 5:30 PM
Applications in Action: Plant Tour of Everett Graphics (optional)

6:00 PM - 7:00 PM
Opening Night Networking Reception

7:00 PM - 9:00 PM
Informal Group Networking Dinners


7:00 AM – 8:00 AM
Continental Networking Breakfast

8:00 AM – 8:15 AM
Welcome Remarks & Introductions
Rick Mullen, PRIMIR Chair
VP - Market Development & Analysis, Domtar

8:15 AM – 9:00 AM
Insights Morning Keynote Kickoff: “Breaking Down Barriers to Innovation”
David Hogue, UX Design Leader, Google

9:00 AM – 10:00 AM
Insights Study Presentation: “Breadth of Press Offerings for Digital Packaging Printing”
Amy Machado, Research Manager - Imaging, Printing & Document Solutions, IDC

10:00 AM – 10:15 AM
Member Exchange: “Breadth of Press Offerings for Digital Packaging Printing”

10:15 AM – 10:30 AM
Networking Coffee Break

10:30 AM – 11:15 AM
PRIMIR ’19 New Research Lightning Round

11:15 AM – 12:00 NOON
Market Intel Spotlight: “PrintStats: All You NEED to Know”
Dr. Joe Webb, President, Strategies for Management, Inc.

12:00 NOON – 1:00 PM
Networking Lunch

1:00 PM – 1:45 PM 
Insights Afternoon Keynote: “Disrupt You! – Strategies for Success in the Era of Endless Innovation”
Jay Samit, Independent Vice Chair of Digital Reality, Deloitte Digital

1:45 PM – 2:45 PM
Insights Study Presentation: “The Evolution of Print in the Cross-Generational World of Information Media”
Kip Cassino, Executive Vice President, Borrell Associates

2:45 – 3:00 PM 
Member Exchange: “The Evolution of Print in the Cross-Generational World of Information Media”

3:00 PM – 3:15 PM
Networking Coffee Break

3:15 – 4:15 PM
Insights Masters Panel: “Disruption & Innovation” Speak Out Session
Ken Garner, VP, Business Development & Industry Research, APTech

4:15 PM – 5:00 PM
PRIMIR ’19 New Research Lightning Round

6:00 PM – 8:30 PM
Closing Networking Reception & Dinner


7:00 AM – 8:30 AM
Networking Breakfast

7:00 AM – 8:30 AM
PRIMIR Executive Committee Meeting (by invitation only)

8:30 AM – 9:00 AM
PRIMIR ’19 New Research Lightning Round

9:00 AM - 10:00 AM
Insights Study Presentation: "Outlook for the Global Web-to-Print- Market"
Dr. Sean Smyth, Consultant, Smithers Pira

10:00 AM – 10:15 AM     
Member Exchange: “Outlook for the Global Web-to-Print Market” 

10:15 AM – 10:30 AM
Networking Coffee Break

10:30 AM– 11:45 AM
Insights Study Presentation & Panel: “Attracting New Talent to the Print Industry”
Dr. Nona L. Woolbright, Associate Professor and Graduate Coordinator, Department of Graphic Communications, Clemson University

11:45 AM – 12:00 NOON
Closing Comments & Conference Adjournment



David Hogue

UX Design Leader


David M. Hogue, Ph.D. is a UX design leader, strategist, and applied psychologist with 20 years of experience. Currently a UX Lead at Google, David combines his design, research, and psychology skills to bring deeper insight into user behavior, guide product strategy, and solve challenging UX problems. David also teaches information and interaction courses at SFSU and has a special interest in design processes, strategy, and ethics.

Amy Machado

Research Manager


Amy Machado is responsible for covering the hardcopy peripherals markets, heading up the U.S. Hardcopy Peripherals Tracker program for IDC, the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. Her research focus includes the Production printing market, as well as, the Label & Packaging printing market, with an emphasis on how the DX economy is making digital technologies a large growth opportunity. Previously, Amy was a Forecast Manager for InfoTrends developing their shipment tracker tools and forecasting methods. She also conducted market research on new hardware technologies coming into Production print, covering the market leaders and emerging players, analyzing go-to-market strategy and offering buyer insights. Amy has a B.A. in English with a minor in Political Science from Clemson University.

Joe Webb


Strategies for Management, Inc.

Dr. Joe Webb is one of the graphic communications industry's best-known consultants, forecasters, and commentators, a 35+ year veteran of the graphic arts industries. His “Mondays with Dr. Joe” column has appeared at WhatTheyThink since 2003. Dr. Webb directs the WhatTheyThink Economics and Research Center and its data collection, analysis, and forecasting initiatives. Dr. Webb is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology and, holds an MBA in Management Information Systems and an undergraduate degree in Managerial Sciences and Marketing. He is also known for his books about the industry, notably “Disrupting the Future” and “Renewing the Printing Industry,” among others.

Jay Samit

Independent Vice Chair

Deloitte Digital

Jay Samit is the Independent Vice Chairman of Deloitte Digital. He’s been a digital innovator for three decades at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, navigating them through turbulent economic times. Samit is the author of the bestselling book, “Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation.” He consults and teaches the disruptive techniques he used to effect positive change in such companies as Coca Cola, McDonalds, Microsoft, Ford, Verizon, Apple, P&G and dozens of other global corporations. He has written articles and columns for publications such as the Wall Street Journal, Fortune, Forbes, Ad Age, Harvard Business Review, and Wired. He was appointed by President Bill Clinton to the White House's Initiative for Education and Technology where he helped gain Internet access for the nation's schools, and currently serves as an adjunct professor at the University of Southern California's Viterbi School of Engineering, teaching how to build high-tech startups.

Kip Cassino

Executive Vice President

Borrell Associates

Kip Cassino is a widely-respected, award-winning researcher with more than four decades of legacy and new media research and forecasting experience in the growth of new disruptive technologies. His articles and research have appeared in publications as diverse as American Demographics, Media Week, The Wall Street Journal, PressTime, The New Times, Smithsonian Air & Space, Entrepreneur, and Ad Week. Most recently he’s been interviewed by Meet the Press, The Wall Street Journal and the BBC. He is a past president of the Newspaper Association of America’s (NAA) Research Federation, the American Marketing Association and the World Future Society. Prior to joining Borrell in 2006, he was corporate director of research for Knight Ridder Newspapers; senior researcher at Michelin Tire Co. and CIGNA; and director of research for the Wilmington (DE) News Journal.

Sean Smyth


Smithers Pira

Sean Smyth has spent over 25 years in senior technology positions for a variety of print businesses across the supply chain, in both hands-on and consultancy roles. Sean helps companies make money through the appropriate use of technology leveraging his deep knowledge of the global print market. He is a key member of the Smithers Pira team providing quantitative market data and forecasts for the printing, paper and packaging industry. Sean has a strong background in the relevant applications of technology to print, implementing digital print systems, and MIS and workflows. In 1994, he became Technical Director of Rexam, where the first colour digital presses in the UK were installed maximizing his extensive experience in digital printing. He has written many books and market studies on the future, print technology and digital print, including Smithers Pira's flagship title "The Print & Production Manual" and the "Future of Global Print Markets".

Nona Woolbright

Associate Professor

Clemson University

Dr. Nona Woolbright has been a faculty member at Clemson University since 2002 and has over 25 years of teaching experience in graphic communications as well as a number of years of additional industry experience. She has taught Planning and Controlling Printing Functions, Flexography and Packaging Graphics and Advanced Flexography. Over the past 10 years, Dr. Woolbright has coordinated the Phoenix Challenge college team – an international competition for flexographic printing where her team has won multiple awards. Recently, she developed the department’s first study aboard program in packaging graphics which it is now in its 7th successful year. She has also just completed a sabbatical working with pi global, a global brand packaging design firm headquartered in London. She has also been a judge for the Flexographic Technical Association (FTA) as well as served on several FTA committees. Dr. Woolbright’s research interests include workforce development, generational differences and personnel practices, as well as developing creative problem solving techniques for teaching package printing and design.